Abe, Your Poem “Leaves” Won The Editor’s Choice Award!
Abe, You’re Nominated For The Best Poems And Poets Of 2007!
When I read on through the message, it says things like this:
- And, if you decide to order a copy, we are so certain that you will love the quality of the edition and the way your poetry is presented, we can proudly offer an unconditional, iron-clad guarantee. If for any reason you are dissatisfied, your money will be promptly refunded.
- The plaque and membership are individually valued at $135.00, but today you can order them together for $75.00 (plus $14.00 shipping & handling), which is a $60.00 discount off the regular retail price. Please take the time to review the benefits of becoming a member of the International Society of Poets and join today. We’ll send your Editor’s Choice Award plaque and membership package immediately upon your acceptance of this offer.
The subject and the content of the message convey very different messages. The subject is designed to interest me as I have supposedly won some award, but the copy is that I have to buy something to get my award. I like the former, but not the latter. Since I have to buy my award, I don’t feel like it’s a real award. It feels like a copy writer is selling to me based on the assumption that I might believe that I’ve really won an award. Is it ethical? It might be, but it feels deceptive.